|
Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home. In 1942, Earl Tupper developed his first bell shaped container; the brand products were introduced to the public in 1948. Tupperware develops, manufactures, and internationally distributes its products as a wholly owned subsidiary of its parent company Tupperware Brands. It is marketed by means of approximately 1.9 million direct salespeople on contract. In 2013, the top marketplace of Tupperware was Indonesia which toppled Germany as the second. Indonesia's last year sales were more than $200 million with 250,000 sales persons.〔(【引用サイトリンク】title=Tupperware’s Sweet Spot Shifts to Indonesia )〕 ==Company history== Tupperware was developed in 1946 by Earl Silas Tupper (1907–83) in Leominster, Massachusetts.〔(Earl Silas Tupper ). Ideafinder.com. Retrieved 2013-02-28.〕 He developed plastic containers used in households to contain food and keep it airtight. The once-patented "burping seal" is a famous aspect of Tupperware, which distinguished it from competitors. Earl Tupper invented the plastic for Tupperware already in 1938, but the product only worked with the emergence of the sale through presentation in a party setting. In 1949, Tupperware introduced the 'Wonderlier Bowl' that gave a start to a revolutionary range of kitchen utensils. Tupperware pioneered the direct marketing strategy made famous by the Tupperware party. The Tupperware Party allowed for women of the 1950s to work and enjoy the benefits of earning an income without completely taking away the independence granted to women during the Second World War when women first began entering the labor market, all the while keeping their focus in the domestic domain.〔 The "Party" model builds on characteristics generally developed by being a housewife (e.g., party planning, hosting a party, sociable relations with friends and neighbors) and created an alternative choice for women who either needed or wanted to work. Brownie Wise realized Tupperware's potential as a fun commodity. She realized, however, that she had to be creative and therefore started to throw these Tupperware parties. Brownie Wise (1913–92), a former sales representative of Stanley Home Products, developed the strategy. Tupper was so impressed that Brownie Wise was made vice president of marketing in 1951. Wise soon created Tupperware Parties Inc. During the early 1950s, Tupperware's sales and popularity exploded, thanks in large part to Wise's influence among women who sold Tupperware, and some of the famous "jubilees" celebrating the success of Tupperware ladies at lavish and outlandishly themed parties. Tupperware was known—at a time when women came back from working during World War II only to be told to "go back to the kitchen"—as a method of empowering women, and giving them a toehold in the postwar business world.〔Mulkerrins, Jane, ("Did Tupperware invent social networking? Fifties parties were the first Facebook claim the plastic container company" ), ''Daily Mail'', 11 May 2011〕〔Goudreau, Jenna, ("The Tupperware Effect, Empowering Women Around The World" ), ''Forbes'', February 14, 2011〕〔("Empowering the Community at Risk: The Partnership of PT Tupperware Indonesia and HOPE worldwide" ), Public Health Institute, study, October 2009.〕 The tradition of Tupperware's "Jubilee" style events continues to this day, with rallies being held in major cities to recognize and reward top-selling and top-recruiting individuals, teams, and organizations. In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the Tupperware business operation. Officially, Tupper objected to the expenses incurred by the jubilee and other similar celebrations of Tupperware. However, the real reason was that Tupper had been approached by several companies interested in buying him out; he felt that he would not be able to sell with a woman in an executive position. Rexall bought Tupperware in 1958. Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party in Weybridge, England, and subsequently around the world. At the time, a strict dress code was required for Tupperware ladies, with skirts and stockings (tights) worn at all times, and white gloves often accompanying the outfit. A technique called "carrot calling" helped promote the parties: representatives would travel door to door in a neighborhood and ask housewives to "run an experiment" in which carrots would be placed in a Tupperware container and compared with "anything that you would ordinarily leave it in"; it would often result in the scheduling of a Tupperware party.〔 Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries. Dart merged with Kraftco to form Dart & Kraft. The company demerged, with the former Dart assets named Premark International. Tupperware Brands was spun off from Premark in 1996; Premark was acquired by Illinois Tool Works three years later. In 2003, Tupperware closed down operations in the UK and Ireland, citing customer dissatisfaction with their direct sales model. There has been limited importer-distribution since then.〔(Tupperware ). tupperware.co.uk.〕 The company announced a formal relaunch in the UK in mid-2011, and recruited UK staff, but in December the relaunch was cancelled.〔(Mike Roberts – United Kingdom ). LinkedIn. Retrieved 2013-02-28.〕 Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after 1996. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Tupperware」の詳細全文を読む スポンサード リンク
|